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Promoting Wine Collector

wine_c.JPGWine Collector is a smaller volume title from ACP Magazines which often gets forgotten in retail merchandising. Rhonda at our Frankston store created this stunning display using colour photocopies of the front cover and the one poster which we were sent for the title. While I often complain about in-store billboard advertising, this time I like that we are promoting a title and category most other magazine retailers will ignore – this is where we get a flow-on benefit as we are promoting range.

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