Kenny’s Cardiology opens in NZ

I was in Auckland yesterday and unexpectedly found myself in one of the new Kenny’s Cardiology on the day it opened. This is the third of what I am told is hoped to be 20 or so Kenny’s stores in New Zealand. While this is a new-look store for the Kenny’s model, it did not seem that different to me. However, judging any new store on the first day of trade is unfair – it can take months to settle a new format.

The Whitcoulls (magazines, books, stationery, cards, calendars etc) right next to Kenny’s was responding to the new competitor with a 50% off call cards pitch. While I am sure they have their reasons, the signage looked a bit desperate.