Promoting Father’s Day in NZ

This is a photo of a window display at a Whitcoulls shop I saw in Auckland yesterday. This is not the same shop as referred to in my previous blog post this morning. The Father’s Day pitch in the window was about every dad having his day. I didn’t feel connected with the pitch – the graphics seem impersonal.  Father’s Day is all about the personal connection.

Inside this store they had many A4 posters promoting a card offer – a free greeting card when you spend more than $40.00. Given that books around for almost half the floors pace in-store I suspect this is more about driving that category than cards. Whitcoulls certainly appear keen to use greeting cards as the discount mechanism to drive business based on the stores I saw yesterday.