Today was the first time saw the redesigned Daily Telegraph newspaper in person. They are promoting their website at the top of every page.
Many stories also mromote extra content online.
While the Telegraph is not the first newspaper to make this move, that they have demonstrates the commitment by News Limited to leverage growth for their online offer off the back of the currently successful print product.
Newsagents with an online presence ought to be actively promoting this through their shops. However, the key is that the online presence is different to what one experiences in-store – as it is with the Telegraph.