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Hugging the copier

copier_surround.JPGWe have diaries in three locations in-store. The locations are based on the diary purpose. Our business diaries, for example, are located around our photocopier, near our newspaper stand. In years past we have placed all diaries together. I like this new approach from our team – it means that most customers will pass three diary propositions walking in and out. It also means we can have greater variety on display at any one time without the store feeling too cluttered.

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