Complete Wedding from Universal Magazines is a good example of a failure of a magazine. In my newsagency this title has a sell through of 30%. That is, 70% of copies sent are returned. The poor sell through, thanks to too much stock and its six month on-sale makes this title loss making for me and, I suspect, most newsagents who receive it. This is a good example of why I think Universal Magazines’ titles ought to be stripped from newsagent shelves. Unless they transact with us fairly and respectfully then they can find another retailer to take their stock.