Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Complete Wedding failure

Mark Fletcher
October 29th, 2008 · No Comments

completewedding.JPGComplete Wedding from Universal Magazines is a good example of a failure of a magazine.  In my newsagency this title has a sell through of 30%.  That is, 70% of copies sent are returned.  The poor sell through, thanks to too much stock and its six month on-sale makes this title loss making for me and, I suspect, most newsagents who receive it.  This is a good example of why I think Universal Magazines’ titles ought to be stripped from newsagent shelves.  Unless they transact with us fairly and respectfully then they can find another retailer to take their stock.

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Category: magazines · Newsagency challenges

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