We are promoting Christmas magazines at the front of our shop in addition to the usual place you find these titles. We have gone for a range from the high volume through to the special interest. many of these titles are ideal impulse purchases so having them in a high traffic area makes sense – to see this range a customer would have to scan our three magazine aisles and few would do this. While supermarkets and convenience outlets may have some of these titles, non matches the range of a newsagency. However, that message does not get out unless we display that we do have the range.