Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Making licenced product work

Mark Fletcher
November 29th, 2008 · No Comments

frank_hsmontannt.JPGThe Hannah Montana and High School Musical stationery and calendars from Hallmark have hit at a good time. They fit nicely into the Christmas and trade on the back of excellent recent publicity. The products also serve a demographic for our traditional shoppers shop. While taking offers such as these from Hallmark and other suppliers can be financially challenging, they are important since they sow the business moving outside of traditional seasonal offers. Not all licenced product works this well – you have to weigh the market carefully.


Category: Gifts · Stationery

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