The photo is of the 60cm free standing Christmas sign we have created to take the Christmas pitch onto product shelves in our Sophie Randall business. At Sophie, the retail experience is different to a newsagency, shopping is more relaxed. It is a bit of a treasure hunt experience. While our windows are professionally dressed, into the shops the products themselves promote the season. We found with Father’s Day that signs this size successfully promoted the season deep into the store. We feel that the more traditional A2 posters hanging from the ceiling are not right for us. Our free standing Christmas signs have cost us $12.00 each.