Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Marketing a brand of newsagency and not the channel

Mark Fletcher
January 27th, 2009 · No Comments

fhn_schoolzone.JPGnewsXpress is being promoted along with other national retail brands in a national TV and radio campaign for the School Zone product.  The recognition of newsXpress in this way by the company behind School Zone is tremendous kudos for newsXpress and for the 160 locations trading under the brand.  It coincides with a TV campaign being run by the group for its Back To School offer.

This latest national media exposure for newXpress, and media exposure for Newspower and Nextra, demonstrates the importance for newsagents to belong to a proactive marketing group.  As these newsagency marketing brands grow and expose themselves more in national media, the generic newsagent shingle will dilute in recognition and value.

While some may say it suits me to publish this view, it is a view being put consistently by shopping centre landlord and by national brands.

Disclosure: I am a Director of newsXpress.


Category: newsagency marketing

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