The Australian Financial Review today is reporting that Grazia magazine is being moved from the checkout counter at Woolworths outlets to the regular magazine section.
I like Grazia, it was a welcome launch last year. However, the weeklies market is volatile at the best of times. I know some enwsagents who do well with the title and others where sales are very low. For those newsagents with reasonable Grazia sales, the lower profile at Woolworths is an opportunity.
we used to sell 400-500 woman’s day and those weeklies, but now less than 120. why?
We regular sell 1 or 2 copies of Grazia but our last allocation increased us from 4 to 15, someone must need to boost their cashflow at my expense.