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Promoting crosswords and instant scratch tickets

Mark Fletcher
January 27th, 2009 · 4 Comments

double_crossword.JPGWe are promoting instant scratch tickets and crossword magazines at the counter this week in our Double Your Crossword Fun promotion.  We have used an oversized copy of the $5.00 Intralot crossword scratch ticket as the backdrop for latest issue of Lovatt’s Colossus crossword magazine.

We will change the feature crossword title several times through the week.

We are not offering a special price or a package deal.  The call to action under the headline connects the two products: Buy a crossword scratchie and a crossword magazine.

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Category: magazines · marketing tip · retail

4 responses so far ↓

  • 1 Andrae // Jan 28, 2009 at 9:37 AM

    Hi Mark,
    Did you get the oversized crossword poster from Intralot?
    Regards
    Andrae

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  • 2 Mark // Jan 28, 2009 at 9:48 AM

    Andrae we made it ourselves.

    mark

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  • 3 Terry Thelwell // Jan 28, 2009 at 2:18 PM

    The display looks terrific Mark, and will no doubt lead to increased sales. 30 must be the big number. The 30th year of Lovatts Colossus and $30 million up for grabs with Oz lotto

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  • 4 Mark // Jan 28, 2009 at 9:42 PM

    Thanks Terry. We need to keep finding new ways to promote magazines because our competitors will not. Every small innovative display helps.

    Mark

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