The season preview edition of the AFL Record is selling well for us – 30% ahead compared to the same period last year. So much so that we would hope to sell out in the next week. Our sales growth may be due, in part, to our opportunistic co-location of the title at Tattersalls counters. Almost anything AFL is a good impulse product in Melbourne this time of the year.
It is important that we know these titles we can pitch at the counter and act accordingly – and early in the sales cycle so that we benefit from a cash flow perspective.