Space management in newsagencies is challenged with more magazines using the fold out plastic bag to hold a free gift with the latest issue. These titles are best presented with the give-away on display – otherwise the value of the gift as the driver for purchase is lost.
Traditional magazine fixturing does not help with display. Where possible we will display with the gift fully showing. Many newsagents fold the gift back, meaning that the customer only sees the cover. I think this hurts sales.
The gifts are an important way to lift sales of a title – maybe not so at the moment since so many titles have the free gifts – but display so as to drive sales is a challenge in some newsagencies. This is one reason we created the display at our counter but we currently have an abundance of titles competing for this one resource.
No, wide, cluncky, slippery magazines suck.
Staff give up trying to display them nicely in the space available, and as you mentioned Mark, just at the moment we are “gifted out” with diaries and mascara !
Give it a rest guys……