We have placed FourFourTwo above the Herald Sun in the place we often used for promoting Alpha magazine. FourFourTwo speaks to the same demographic, is published locally and is primarily sold in newsagencies so promoting it reinforces our point of difference. Circulation of FourFourTwo has recently been withdrawn from many non-newsagent retailers – making our support more worthwhile for us. FourFourTwo is another title which I expect to sell well when placed with newspapers, taking the space no longer given to Alpha.