We are promoting Weight Watchers magazine between our two busiest sales counter locations. The free photo frame gift with the magazine qualifies it for this premium location. Shoppers are still getting used to the new monthly frequency of Weight Watchers. Our counter placement is designed to attract those who know of the title but were not aware of the new issue being on-sale. Having it on display at Easter should help too. We are aiming for a 50% sell-through by Monday. I’ll update this post then.