A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Damaged gifts with magazines

armani_trashed.jpgThe free Skin Minerals for Men from Giorgio Armani with the latest issue of Men’s Style magazine has not come through the distribution process well.  Customers will have trouble finding an undamaged box in our newsagency.  While the skin product itself is not damaged, the poor presentation of the box will be a turn off to the target demographic.  Men’s Style is not alone in delivering damaged gifts.  The answer is smarter packaging of these free gifts.

0 likes
magazines

Join the discussion

  1. Bario

    it was the same with our copies as well, squashed box and split main plastic packaging .

    0 likes

  2. Y&G

    Ditto

    0 likes

  3. Warrick

    Ditto

    0 likes

  4. Manni

    Ditto

    0 likes

  5. Debbie

    ditto – but not the first time for this particular gift. Was in the same condition the last time it was a freebie

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image