The Swine flu cover story in New Scientist which went on-sale today is timely. We have placed this issue above in a display unit The Age in our newspaper stand. This location has a successful history in boosting sales of magazines which connect with the day’s news. The Swine flu coverage is a great opportunity to bring New Scientist out into our mainstream customer traffic.
This is a great way to promote magazines. Most people would never look at a magazine like New Scientist assuming it is for geeks and nerds. But instead, get them to buy it once and they might just start coming back for more.