Christine’s BIG Crossword from Lovatts which went on-sale today is a special issue for Mother’s Day. In addition to the usual location for BIG, we have it on display in the stand (as shown in the photo) next to our newspaper stand as well as part of our Mother’s day display in our card and gift department. We know that promoting seasonally connected issues of magazines can achieve a lift in sales when the promotion is outside their usual location.