While the display in the photo (click the image for a larger version) is not ideal, it is a start at promoting men’s lifestyle titles outside of their usual separate locations in the newsagency. I blogged about our broader plans last week. Our thinking behind placing them in this display with TV Week and two columns of women’s weeklies is that they draw the eyeballs which will hopefully wander to the men’s titles and result in add-on sales. It’s a start.