Now more than ever, displaying the community connection is important – because people are more likely to shop locally to save costs and because people appreciate support for local groups at a time when raising funds is difficult. Like other newsagents, we are regularly thanked for donations.
One of the best I have seen the letter and photo from Mt Pleasant Road Primary School in Nunawading. The photo with the letter is an engaging way to say thank you, one we will proudly show in-store. They invited us to an open day to see the difference donations like ours made – this invitation is appreciated.
Community involvement must be two-way. Thank you letters and transparency on the positive impact of support are important for businesses which give to give and not to make the person requesting a donation to go away.