A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The fading Atomic magazine

Our sell-through for Atomic computer and technology magazine was 28%.  It is loss making for us.  I checked out the magazine website and was surprised to find little connection to the magazine, nothing driving retail traffic or sales.  Computer titles are challenged enough without publishers ignoring opportunities to drive retail traffic.  Put us on the website, promote the magazine, run promoting to drive traffic to newsagencies.  We give you space – returning the favour is the least you can do!

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