A blog on issues affecting Australia's newsagents, media and small business generally. More ...

What’s the deal with Dogs Life?

fhn_dogs_lige_jun09.JPGOur supply of Dogs Life magazine jumped by 50% this month.  No explanation, no additional marketing collateral, just extra stock.  We were surprised.  Our sales of Dogs Life are okay but not at a level to support a 50% jump.  This is the kind of increase which newsagents should be asked to approve before their cash is committed the magazine distributor an or publisher.

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