Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Magazines on the iPhone coming

Mark Fletcher
June 30th, 2009 · No Comments

MinOnline published a report yesterday about magazines emerging on the iPhone platform.  It seems that Paople magazine in the US is enjoying considerable success.

People magazine’s iPhone app appears to be a major hit, as it remains high on the App Store’s bestseller list weeks after its release. In many ways, People was tailor-made for mobile. It has a persistent and rich feed of Web stories about celebrities and images that fit the mobile model of drive-by content snaking.

The iPhone works as a distribution channel because it is easy for publishers to make money thanks to Apple’s technology and control.  iPhone users are used to paying for applications.

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Category: magazines · Media disruption · Newsagency challenges

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