We are promoting the Powerball $50 million jackpot at every honey-pot opportunity. By honey-pot I mean popular places where people gather in our newsagency: daily newspapers, foreign newspapers (as in the photo), magazines, the counter, across the front of the newsagency – main destinations and stopping points when people visit our newsagency. Each display includes a list of popular ticket choices – to help guide their decision as to how much to invest.
We have set a sales goal and are supporting this with an incentive for team members.