Charlie Pickering features in the current issue of Money magazine. This is important to know and somehow promote as he is a star on Talkin’ ‘Bout Your Generation, the hit Network Ten TV show. He will also feature on The 7PM Project – the new nightly TV show on Network Ten which starts on Monday. The article about Pickering makes Money interesting to Gen X, a demographic to which the magazine would not usually easily appeal.
While it is impossible for newsagents to scan through every magazine for promotion opportunities such as this article in Money, scanning through the top monthlies usually uncovers an article which can be promoted or, at least, talked about with some customers. Recommending a magazine based on this knowledge can drive sales and further demonstrate the difference between a newsagent as a magazine retailer and all other magazine retailers.
The Charlie Pickering article provides us with an opportunity, especially if we serve a good Gen X community.