A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Tapping the appeal of Twilight

fhn_tvw_jul27.JPGWe are showing the front and back covers of the latest issue of TV Week magazine on our shelves this week.  The back cover promotes a feature of Twilight posters.  I am certain this will drive incremental sales.  While this move may seem small, it’s easy and costs nothing.  It is another example of the value looking at what we sell.

I want every sale of TV Week and other magazines possible, hence the micro management I blog about here.

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