A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Calendar season has started

Calendars have started arriving an they are selling, even at this early stage.  We are getting them out as soon as they come in – you can’t sell stock from the back room.  The race is to convert the value of the stock to cash before the account is due.

We have customers who have preordered from us on the basis of the extensive range we carried last year.

Our calendar sales were up 38% last year.  We anticipate double digit growth this year based on our buying decisions and how the other key departments are travelling.

We do not plan on discounting calendars until 2010.  This was our policy for the last calendar season and it worked for us – in the face of discounting in our centre.

0 likes
Calendars

Join the discussion

  1. SHAUN s

    i am with you i thought it was to early for calendars but thought bugger it there is no use in keeping them in the back room so i put them on a table out front of the shop and sales have been great

    0 likes

  2. Steve

    Hi Mark

    We are looking at calendar suppliers other than mag. Companies.

    Can you advise some suppliers names.

    Cheers

    Steve

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image