The latest issue of donna hay kids magazine is one of the most successful we have seen. In less than a month on sale we have sold 80% of our stock. This title will sell out. We have driven this result by a good display in our food section and proactive co-location with our weeklies – sometimes on the flat stack and other times in a magazine pocket.
No one asked us to do this extra work. we did it because it made good business sense based on a great looking cover with excellent visual cut-through.
donna hay kids magazine is a title customers will buy if they know it is out – hence the importance of co-location to drive a great sales result.
Does anyone have a back issue of DHK 2004
for sale?