We are promoting GQ magazine above the Herald Sun at our main newspapers stand from today thanks to the Ben Cousins cover story. Ben is big news in Melbourne. Hopefully, our opportunistic placement drives good sales of this title. We will leave GQ in this location for the next week and see how it goes.
UPDATE (13/8): This issue has sold well in the first day including from this newspaper display. We have ordered extra stock.
you Victorians have a distorted sense of hero worshipping – he should only be on the front page of Mad magazine
Oi!
G don’t put BC on the same pedestal as my hero “Alfred E Neuman” lol