A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Notebook magazine looks damaged

noteboog_magazine_trash.JPGThe revamped Notebook magazine which went on sale today is overshadowed by the damage to the promotional card instered in the magazine to pitch the free beauty hints book with the magazine. Most of the copies we received have cards which are ripped or bent.  They make an otherwise good looking (but thinner) magazine look secondhand.

If a publisher wants send magazines to retailers with something sticking out, they ought to ensure that their valuable stock is appropriately packaged.  They suffer and we suffer.  This is an easy issue to resolve in the logistics operation.

On the revamped Notebook, while it looks good, it is not as good as the original product.

0 likes
magazines

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image