We are pitching the latest issue of That’s Life at the counter today because of the $20,000 scratchie promotion with the magazine. This display will stay up until Friday. Somone asked my why we run That’s Life so often in this prime location – it’s a top 5 magazines for us. Gaining extra sales is easy. Decisions about what to display where and for how long are about the return we can achieve.
Would you believe, we copped one copy that had already been deliberately scratched!
Could have only happened during printing/distribution/transport.
Amazing!