We have placed the Michael Jackson commemorative issue of Life magazine on a stand in front of our newspapers. we expect this intrusive yet simple display to work well for us with this one-shot title. Jackson fans will not browse the newsagency looking for this title unless they have heard about it. We are better off putting it under their noses to drive the impulse purchase. This location with our newspaper stand is generating excellent success for us – most recently with Top Gear magazine.
Mark,
this is a very valuable blog for newsagency people. thank you I learn alot to improve my marketing.