We are promoting the latest issue of House & Garden magazine to customers leaving our men’s magazine aisle. We figured the free tape measure might attract their attention and drive impulse purchases from this high-traffic location.
The collateral is excellent – an A1 poster, banners, regular posters and cover run-ons. This variety in collateral gives us options through the on-sale period of the title. This is important since we tend to move titles around.
The main poster is actually the back of the ACP basket builder stand at our counter.