We are promoting Time magazine at our main nespaper stand this week. The ethical consumer cover story is something we feel will interest our customers. Time is one of those titles which needs to be featured when it has a good cover since it is not often a destination purchase – certainly in our newsagencies at least.
We have done this with newsweek. We added it to the newspaper area and have had suprising results. A couple extra copies sold but a good result!