The merchandiser for Australian Traveller created a display next to our travel section for the latest issue of the magazine. The proximity of the collateral to the product should help sell the title. This is an important point- too often collateral is displayed away from the title being promoted.
I am happy to promote Australian Traveller because of the bonus commission being paid to newsagents for this issue of 50%. The subsequent issues are worth 30% to newsagents – more than the usual 25%. These better than usual commission arrangements are exclusive to newsagents.
The cover price of Australian Traveller increased $1.00 with the latest issue, meaning the bonus commission is worth even more to us.