We are pitching Zoo this week next to where the title is located – at the aisle end. The collateral received with the title yesterday morning was excellent. The placement of this display is ideal and more likely to drive sales than a display which is ‘off location’ – away from where the product is located.
Zoo qualifies for counter space – thanks to the free pack of playing cards. But this does not suit our customers. Hence the display at the end of the men’s aisle. It should work well here – the display is very noticeable. The display will stay up for a week.