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Moving music journalism from the page to the device

fhn_music_mags.JPGOur music magazine section covers 54 pockets and carries 40 different titles.   Based on data I see from many newsagencies, this is a challenged segment of the magazine department.  While there are die hard fans of the magazine medium, collectors and the like, sales are not what they used to be.  The best illustration of this is browser traffic on busy trading days.

Eliot Van Buskirk, writing at Wired makes sense when commenting on the future of music journalism:

Music journalism should live on the same devices where we listen to our music — be that a computer, cellphone, MP3 player, tablet or home entertainment center. In other words, perhaps the same technologists who are making the reviews section in music magazines obsolete are capable of saving music journalism.

As Eliot says,a techncology base for music journalism offers many opportunities:

In addition to reviews, recommendations could become part of this system. If you give the thumbs-up to what a particular writer said about a particular album, the app could recommend more stuff you should listen to.

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