We moved our main ACP Basket Builder stand from next to the counter to the side of the newspaper stand facing our stationery department and our copier yesterday. While not as busy as at the counter, it will be seen by a different mix of people. I’d expect this to make the stand work for us given that it had been in the old location for more than a year.
The move also opens up the view from the counter across to the broader magazine department. I’d expect flow-on benefits from this. The only obvious downside is the loss of the back of the unit for visual merchandising use.
We will monitor the impact of the move over the next few weeks. If the impact is negative we will take remedial action.
The key with this move is change. We need to pursue this relentlessly in our businesses for ourselves as well as our customers.