The latest issue of Alpha magazine is a good example of how advertising can get in the way of selling a magazine. Alpha comes with a product catalogue. This is too big to be inserted so it is bagged. Alpha is a magazine guys like to browse. I’d expect sales to fall since it is bagged. Either that or bags will be opened, the magazine browsed and the product catalogue left for us to clean up. Alpha is not the only magazine doing this.
I wish publishers would watch consumer interaction in-store. I am certain that if they did this they would realise that some titles should never be bagged.
The other issue here is the use of my space for a catalogue. Alpha is double the thickness this month. This means double the retail space. Yet I am paid no more. This disrespects newsagents and others who retail this title.
Do many newsagencyt still stock Alpha?
We haven’t since News Magazines shafted us newsagencts out of our commission on a magazine that we built up for them. It was an issue that we could have fought together as an industry.
Interesting to see who stood up for themselves…
No supply here anymore ,would be interesting to know if sakes did change for them
alpha is DEAD
It’s a magazine for tight arses I’ve noticed.
early returned and never to see these shelves again
I was only thinking the other day if the magazine was still alive. We shafted the magazine out of our shop the way Nationwide News shafted us, actually come to think of it they are always shafting us.