A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Glamour hides the book

fhn_glamour_oct.JPGThe latest issue of the imported Glamour magazine, our yesterday, comes with a free novel.  The only indicator on the cover of the gift is a yellow sticker on the plastic wrap.  I can’t imagine this doing much for sales.  We address this by display the front and the back of the magazine.  We were luck to have the space to fix the publisher caused problem.  I want the incremental sales from the book gift.  The publisher has not thought the presentation through.

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