Earlier this week we expanded our boxed Christmas card range with the European designed Selective range from Hallmark. This is phase two of our boxed Christmas card strategy. The moment we started putting the cards out they were selling. They are a good variation of the more traditional boxed cards we see here in Australia. The margin is good too.
Our boxed Christmas card story has more elements yet to be implemented. We have foudn that phasing the offer in is better given space constraints and that Halloween is such an excellent season for us.
We used to wait until Melb Cup time to put out boxed Xmas cards – big mistake. I agree its important to phase in the stock.