Our team at Forest Hill has a well-considered strategy for moving stock from the prime (initial) position to the second and, sometimes, third location in the life of a product with us. This is on display with our handing of books. Our book sale did very well but we have some stock left which we would like to try and move before considering returning. Given that we need the sale tables for other categories, we have moved the books to above magazines. Our team has sought, where possible, to locate books which fit with the magazine categories below.
We have used this approach as the second resting place for books before and have achieved sales as a result. The product is neat,easy to access and often purchased in addition to a magazine purchase or by someone who only visited to browse magazines.
Too often I think newsagents quit a range when a sale ends when there are opportunities to get additional business before considering returning.