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Is doubling of magazine supply justified?

fhn_30_luxury.JPGNewsagents may want to check out supply of 30 Luxury Homes from Universal Magazines which arrived in-store in Wednesday.  Our supply in one store doubled.  While I’d accept an increase because the last issue sold out, doubling is too much without our permission – especially given that it has a six month on-sale.  The smarter move if such a bump is forecast would be to send an initial allocation and a second allocation a couple of months in if sales warrant.  The current approach makes me the banker for the publisher, even with delayed billing.

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magazine distribution

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  1. allan wickham

    G`day Mark, our allocation of this title also doubled but another magazine of concern was build homes qld. We recieved 15 copies of this while the last issue we recieved 11 copies and returned 9. When will this madness stop? both these titles are very bulky and need lots of space/storage and both are to be returned as full copies adding to our costs. I can only hope somebody takes note.
    Cheers
    Al

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