The Herald Sun today has a coupon which can be redeemed for a free Intralot instant scratch ticket. While I like the idea of the promotion, I am concerned about the time which may be spent checking tickets. Scratch ticket customers are notorious for having tickets checked even if they are certain they have not won. This would be okay if the Intralot hardware was faster. We will encourage those wanting their ticket checked to use the self service terminal if we are busy with other customers.
For this promotion to work it needs to drive Herald Sun and Intralot sales. Where I expect it to work the best is in newsagencies with Intralot and without a second Intralot a few metres away.
Yes, great promo if you have Inralot. Not much value if I have to send my customers to another shop to collect their free scratchie. This promo was an insult.
Intralot are the insult to Victoria.