Our team at Forest Hill has refreshed the product offers located around our photocopier. This makes more rewarding use of our retail space and offers compelling impulse opportunities to photocopying customers without impeding easy access to the copier.
The basket data I have seen for newsagencies shows that copying remains one of the least efficient sales.
On average, more than 70% of copy sales are for copying and nothing else. While those customers may purchase other items on other visits, the copy visit itself is inefficient – hence the importance of refreshing the impulse offers around the copier.
The O’Bon pencils, pens, journals and folders (on the left in the photo) and made from recycled newspapers and sugar cane pulp work particularly well in this location.