The Monday / Wednesday lottery game jackpotted last night to $8 million this coming Monday – a record for this game. While not the most popular lottery through the week, the large jackpot will drive a good boost to sales, especially right after the $20 million superdraw on Saturday. We find the day after a superdraw an excellent opportunity to selling people who have won small prizes into new games.
The traffic boost from the superdraw and a (small) record lottery jackpot is most welcome and we will make the most of it.
Our marketing focus will be around this being a record.
The only reason it is jackpotting is that no-one plays Monday or Wednesday. $8M is nothing to talk about, as customers are only interested when it hits $30m+.
We are seeing little interest for the Sat $20million draw in our agency, I’d like to hear if others are seeing the same thing.
Compared to the large draw that was on this time last last yr we are seeing a decline of around 30%, the rest of the departments are equal or up on last yr and scratchies are strong its just the sat lotto that is down.
Luke, yesterday we were up 46% on the average Friday – due to the $20 Million.
A lot of balloons out the front is most likely the cause in increased traffic.
Thanks Michael, but I was looking at this years draw compared to last yr.
Our sales are solid.