We are having success with these small chocolate packs at the counter for Halloween. When we first started in Halloween years ago it was all about the kids. Now it is a season which crosses generations and tastes – including people who will jump at any excuse to purchase chocolate. I know newsagents who will sell more Halloween related gifts and toys than they do plush and chocolate at Easter or Valentine’s Day. The numbers I am seeing suggest that Halloween 2009 is a bumper season.