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Why some newsagencies are more successful

mf_nxconf.JPGI spoke at the recent newsXpress conference in Melbourne on why some newsagencies are more successful than others.  I drew on sales benchmark and basket data, an assessment of industry trends, disruptive external factors and a review of margin versus costs.

Click here to see the presentation.

While aimed at the conference attendees, the presentation is a challenge to all newsagents as it explores the importance of a unique selling proposition, something which, as a channel, we have been slowly losing over the last twenty years.

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