PMP, owner of magazine distributor Gordon and Gotch, has launched treeet.com.au today, a online store selling DVDs, CDs, books, electronic games and magazines.
While the magazines on offer today are overseas titles, the platform could easily handle local titles. Newsagents should watch for treeet to creep into Australian titles. If that happens we would need to more aggressively focus on pricing access to our unique and valuable distribution network.
We should also watch to see if treeet is promoted in out stores in any way.
Newsagents who operate as magazine specialists have done well in taking airfreight and other import titles. These are the titles targeted by treeet today. It will be important to monitor the impact of treeet on these sales. Only Gotch will have that data.
Read the PMP announcement here.